The Town Inhabitants: 10,393 Post Code: 16038 Area Code: (+39) 0185 The tourism of Santa Margherita is a prestige tourism searching for everything is trendy, but also for the genuine product and an uncontaminated nature. The ancient marine tradition has not certainly been abandoned with the arrival of tourism: the fleet of fishing boats next to the most beautiful yacht demonstrates that life is still taking place on the sea.

Around the tourist harbor there are lots of society opportunities, celebrations, folklore and plenty of sports, first of all sailing, canoeing and underwater activities. The small hill dominating the waterfront is an interesting place to explore. Behind the small Castello and the severely striped Chiesa dei Frati Cappuccini are intriguing overgrown passageways prowled by semi-wild cats. Further up the slope is the fancier church of San Giacomo in Corte, which contains among other sights a creepily illuminated Madonna in a rocky niche. Next door, the grand Villa Durazzo is a monument to the faded glory of the Riviera.